What is Design?
Design is more than merely aesthetic design. It is at the core of business, our economy and Detroit’s revitalization. It’s a methodology for solving business problems and addressing human needs, which ultimately improves business or organizational outcomes.
Design leads to the creation of great products or services through a deeper understanding of people and their needs. Professional designers are trained to solve every day challenges, improve the bottom line and improve client experiences.
You can access design expertise through the Detroit Design Network, a collaborative group of interdisciplinary designers and agencies founded by Design Core to fulfill the creative needs of Michigan’s business community. Members include firms, agencies and freelancers who are all experienced in their fields and in providing professional client services.
Ready to get started?
Understand the importance of context, have a realistic and manageable budget, and build trust with your design team. Learn more in the introduction of this Design Guide.
Draft a Request for Proposals (RFP) or Scope of Work (SOW).
Requests For Proposals (RFP)
If your project is large and/or complex, or if your organization requires it for funding or procurement reasons, you'll want to manage the selection process by drafting a complete RFP and collecting formal proposals from multiple designers.
Scope of Work (SOW)
For smaller design projects, or for projects with greater urgency, a simple SOW might be enough. Necessary sections to include are similar to those of an RFP, but can be more briefly stated. It is important to remember to provide all necessary information in order to find the best possible match with a designer. A SOW should include:
- Company description and values
- Statement of current challenge
- Project goals and expected outcomes
- Existing assets, content or technology
- Timeline, including response due date and project deadline
- Budget (can be a range; should be realistic in terms of capacity and scope of project)
- Include information on other important assets or constraints
- Primary point of contact
- Samples of existing marketing materials, collateral, your logo, link to website, etc.
Ready to Get Started?
Email Info@designcore.org for more information.