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Hook is a Creative Production Agency. With a maker-centric team and a focus on digital design, Hook develops creative campaigns, short-form content, and interactive experiences for brands including Google, YouTube, Nike, and NASA. Hook also has offices in Ann Arbor, Detroit, Los Angeles, and San Francisco.

Living Decals

This year we’re adding a fun, interactive element to Detroit Month of Design! As the winners of Design Core’s Interactive Design Competition, Hook uses AR technology to transform static artwork into 3D animation using Snapchat’s camera.

Bring your smartphone and interact with the street decals found at the entrances of participating Month of Design locations, and throughout the City of Detroit.

60 Decals across Detroit
4 AR Experiences!

  • Step One: Open Snapchat
  • Step Two: Point the camera at the Snapcode (*The Snapcode is the yellow QR code found on street decals)
  • Step Three: Press and hold to scan the Snapcode
  • Step Four: Explore the AR effect
  • Step Five: Share your experience tagging #DetroitMonthofDesign and @designcoredet


September 1-30


Various locations across Detroit

Category: Installation

Topics: Graphic Design, Tech

Type: Outdoor