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Design and Dine: Mastering the “Stop-Hold-Close” of product packaging


Co.act Detroit

6568 Woodward Ave., Detroit, MI 48202

Detroit, MI, US, 48202

Join the Detroit Design Network at our Design & Dine series.  This month’s workshop features Kacha Azema, Executive Creative Director at Skidmore Studio, who will share tips on how to make your packaging design stand out.

Getting noticed on a retail shelf ain’t easy! The competition is stiff. On a shelf crowded with your fiercest competition, you only have a few seconds to communicate the features and attributes of your product…better, louder, and in a more interesting way than your competitors.

In a best-case scenario, shoppers arrive at the store in search of your brand or product specifically. But it’s more likely they will arrive thinking about a product or category more generally. Or, if the product is an impulse buy, then you need to both attract uninterested eyeballs and stand out from the competition. Yikes!

What’s a designer to do? Join us as Kacha Azéma, Creative Director of Skidmore Studio, walks us through the “Stop-Hold-Close” framework.

About Kacha Azema

As the Executive Creative Director at Skidmore Studio, Kacha leverages his 20+years of branding and marketing experience to develop creative solutions that are simple, intuitive, and generate results. Originally trained in graphic design, Kacha’s conceptual thinking and strong leadership skills have led to design, strategy and management roles in agencies and creative shops throughout Metro Detroit. He’s helped local mom-and-pop shops and Fortune 100’s like Visa, Dave & Buster’s, the Big Three, Expedia, Walmart, and Universal Studios Orlando.

Your RSVP will secure your seat at this interactive workshop, and includes lunch. This event is free for Detroit Design Network members.

Hosted by the Detroit Design Network, Design and Dine is a lunch lecture series where Detroit Design Network members share their industry expertise with an audience. Each lecture, program, or workshop aims to connect designers, share knowledge, and help attendees build a wide range of design-based skillsets.

This Design and Dine is brought to you in partnership with Co.act Detroit.

Co.act Detroit is a hub for accelerating collaborative action in Southeast Michigan’s nonprofit community. We have paired national best practice research with local insights and context to develop a nimble and coordinated approach to realizing impact in our region.

Their space serves as a natural place for nonprofits to connect, share ideas and develop solutions together. Co.act builds authentic community through cultivated conversations and events designed to build trust, deepen relationships and set the stage for collective impact. Mmore than just a space, they source local wisdom to co-create programs and resources that meet nonprofits where they are.

Co.act works with organizations and  partners to bridge the gap between vision and community transformation.