Gensler Research Institute: Experience Index

What makes a space great?
And how do you measure human experience?

The Gensler Experience IndexSM is the result of a multi-year research effort to identify and quantify the factors of design that impact the human experience.

We surveyed more than 4,000 people across the U.S., and spent more than 60 hours in one-on-one ethnographic studies, to gain a deeper understanding of why people go where they do, how design impacts their behavior, and ultimately, how to design spaces to deliver great experiences.

See full report.