Sundberg-Ferar is an Industrial Design studio founded in 1934 in the Guardian Building, downtown Detroit. As one of the longest operating independent design firms, they have been enhancing and advancing the spirit of innovation globally. They design ordinary objects for everyday use, from kitchen utensils, medical equipment, to machinery.
Their robust research-based design methodology uncovers and identifies the unspoken needs and unarticulated desires of the user. By creatively using the fundamental principles of aesthetics, ergonomics, usability and usefulness, we infuse emotion into our design to enhance the user experience across the entire customer journey.
Photo Courtesy of Sundberg-Ferar